Share

Share on facebook
Share on twitter
Share on linkedin

Spellbound by Stories

Nearly 20 years after the first Harry Potter film was released, the magic continues with Harry Potter at Home. Designed to lift the spirits of those quarantined during the Coronavirus pandemic, Daniel Radcliffe will read Chapter One from Harry Potter and the Philosopher’s Stone. Remaining chapters will be released weekly and other celebrity narrators include Stephen Fry, Dakota Fanning, David Beckham and Eddie Redmayne. The recordings can also be found on Spotify, while the website is also a hub of free Potter information and activities to magically entertain those stuck at home.

Still at Home. Still a Genius Ad.

With the subtlest of twists, Budweiser brought back its iconic “Whassap” ad to encourage people to check in on their mates during the Coronavirus lockdown. The ad uses the original video but with new audio more suited to current times. This clever use of existing assets is a smart way around the challenges of shooting new content, so don’t be surprised if “Whassup” re-emerges as the greeting of choice. 

The Joy of Slow.

With social distancing and self-isolation now the norm, millions of people have rediscovered a nostalgic favourite: the jigsaw puzzle. In homage to this celebration of slowness and patience, Heinz Ketchup, a brand that sits firmly in that same category, has released a puzzle of its own, with 570 pieces, all identically Heinz red. Giving away 57 puzzles (the number long associated with Heinz) to sauce lovers in 17 countries around the world, this is a great example of a brand that knows exactly what it stands for and finds a fresh way to say it. 

Related articles

Brad Hampel

What’s hot? What’s happening?

In this challenging time, brands and businesses that demonstrate their human side and genuinely support people – whether that’s adding value or just lifting spirits – are being warmly welcomed. Here are a few of our recent favourite examples: Adventure doesn’t need a passport Airbnb has launched Online Experiences, enabling hosts to continue earning income

Read More »
Event Entertainment to Capture Audience Attention / Solution Entertainment
Brad Hampel

Event Entertainment to Capture Audience Attention

Event entertainment is at the top of the list when it comes to making a lasting impression on your audience. Impressions are what shape ideas, and ideas are what shape buying decisions – so entertainment is a key ingredient in the mix of a successful event. That’s why we placed so much emphasis on entertainment

Read More »
The First Steps to Planning a Standout Corporate Event / Solution Entertainment
Brad Hampel

The First Steps to Planning a Standout Corporate Event

Breezy drinks, hot, fresh canapés, a sophisticated space… these are all staples of a successful corporate event, but they’re not the starting point. It’s important to get the foundation right before you start planning the details, or else you might just experience roadblocks further down the track. Like not attracting the numbers you planned for,

Read More »
Uncover Melbourne Gala rolls out the Red Carpet / Solution Entertainment
Brad Hampel

Uncover Melbourne Gala rolls out the Red Carpet

Hosted buyers and media attending the 2020 Asia Pacific Incentives & Meetings Event  (AIME) experienced a sophisticated night full of glamour at the Uncover Melbourne Gala last night at Melbourne’s newest venue – the Ian Potter Queens Hall, the jewel in the State Library Victoria’s stellar collection of unique heritage spaces. Showcasing Melbourne to an international audience, Showtime Event

Read More »