What Goes into the Design of a Corporate Event? / Solution Entertainment

Planning a corporate event takes attention and efficiency when the clock is ticking; especially when there are multiple moving parts that must come together. It’s a recipe for stress and sleepless nights if you don’t have a plan in place!

At Solution Entertainment, we know that every magic moment requires hard work and meticulous planning. We live for the numbers, sleep with our spreadsheets and measure what matters. Plan for everything so that we can handle anything.

We typically break each event down into smaller parts, which not only makes it more manageable; it creates progress you can track and continuity to help everything run with greater ease.

In this article, we’ve broken down how we typically work through a corporate event to help you approach yours from a place of clarity. It also demonstrates what to expect when working with us!

What Goes into the Design of a Corporate Event? / Solution Entertainment

1. The creative

The first step is establishing the creative, which will form the foundation of your event. The creative is essentially what the event will look like in a snapshot, based on the objectives, budget and the audience you are catering to. At this point we present visual concepts to the client that lets us gauge feedback to set the final theme and preferred venue.

2. The finer details

Once the creative is set, it’s time to look at the finer details. We map out the design, floor plans, furniture, guest flow, entertainment, run sheet and a line-by-line budget breakdown, which is all part of pre-production. At this point, the event is mapped out and there are adjustments before the final concept and budget is locked in.

3. Planning in full swing

Event production begins. We schedule regular catch-ups with our client so they can see exactly how everything is progressing. We manage all suppliers so the client has a single point of contact throughout the event process.

4. Showtime

90% of an event is done in the lead-up; the last 10% is what counts the most. We staff the event and manage every aspect so that our client can enjoy it.

5. Wrap up

Hindsight is everything and so we debrief with our client after every event. We create a post-event report and garner feedback (preferably over lunch!) to take key learnings away. This ensures we continue to evolve with every event.

And in a nutshell, that’s a wrap! We hope that by sharing our process, we’ve cast a light on how you can break your next event down into more manageable steps. 

Contact us for more information or to partner with Solution Entertainment for your next event.

What Goes into the Design of a Corporate Event? / Solution Entertainment
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