Just like anything that’s beautifully curated and well executed, the sharpest event looks effortless – easily put together, simple. But even the things that appear simple take skill, experience and hard work behind the scenes.
Here’s Brad Hampel’s, Director of Solution Entertainment, take on what makes the effort look effortless!
What are the keys to an effortless event?
Overall, it’s not to show how much hard work has gone into creating it!
At the crux of a great event is meeting the client’s objectives – whether that’s uptake, branding, interaction, social reach or sales – and tying the customer experience in through the right strategy. For example, our client’s objective at the Beauty and the Beast premiere was exposure, so we developed a media wall that was captured and shared across multiple platforms.
Secondly it’s all about the detail and making every element seem like it’s simply meant to be there organically, so that everything fits into place and there’s continuity and flow. It’s often harder to achieve than it looks!
And thirdly you must tick all the boxes. The catering, the entertainment and the general feel of the event – achieved by the way that things are placed and connected in the room – must all fit.
What’s an example of making the effort look effortless?
We revealed a $750,000 Ferrari to 50 VIP clients at a $60 million house in Sydney. Effortless looking…however we had to shut down the street twice, alert 40 residents and get approval from council to crane it over the house!
What’s more, it had to land very specifically on a stage in the middle of the garden. The heart rate was up (and the GoPro footage was amazing)! But the result was a beautiful Ferrari Cavalino on a stage with Sydney Harbour as the backdrop.
What are your tips to ensure an event runs smoothly?
Never look stressed! Anything can be fixed, plain and simple.
Consider the optics from the outside. For example, people won’t look at a roof installation and think ‘I wish they had double the foliage’. They will look and think ‘wow, that’s amazing’.
Sometimes events need to pivot as budgets and timeframes change, and it’s the role of a good events company to keep it looking seamless from the outside.
Ensuring you manage client expectations, staying realistic while making nothing too hard and moving forward with a solution-oriented mindset is key.
Finally, a team of in-house staff and suppliers with a can-do attitude is really important. In short, people who understand what’s required and will do anything to make it happen!
Want to ensure your next event runs effortlessly? Contact us to discover how we can help.