Sporting Event Production: The Winning Strategy / Solution Entertainment

The success of any event relies on good planning, open communication and engagement.

Check out our top five tips for smooth event production, from getting council approval to use a public space to making sure there are enough staff members to help run things on the day.

1. Cover the legalities

If you are planning a sporting event in a public space, source council approval before you start doing anything. Without it, you could find yourself minus a venue just a few days out from the event.

Another thing we recommend in the early stages of planning is seeking legal advice to avoid liability. As every sporting event contains some degree of risk, it is in your interests not to be liable if an incident does take place.

2. Inclusivity is key

Whether guests are participating in sporting activities or watching a major sporting event, cater to different levels of ability and interests. Inclusivity is key to engagement and a successful event experience that will lead to positive feedback. Consider placing a variety of breakout activities and areas throughout the event to let everyone participate.

Sporting Event Production: The Winning Strategy / Solution Entertainment

3. Catering is essential

Staying hydrated and energised is essential at every sporting event. This is where you might want to bring sponsorship in to cater, depending on the scale, scope and brand synergy. Alternatively outsource catering to experts – food trucks are convenient and offer a range of menu options. Shade is also important. Ensure you have plenty of covered space where everyone can take a break and refuel.

4. Choosing entertainment to engage

We recommend layers of entertainment to break downtime up. Queues are part and parcel of most sporting events, so consider placing entertainment in any place where people may be waiting.

5. Ensure adequate staffing levels

It takes a team to run any sporting event, many of whom may come from outside your organisation. Ensure these team members have everything they need to do their job properly by having a single point of contact, and keeping the lines of communication open.

Spectators and participants will also need a continual point of contact during the event, so ensure it is adequately staffed. Open communication is key in the planning stages and on the day.

These are just a few basics of event production for sporting events. Solution Entertainment is a dynamic event management company based in Melbourne and Sydney, from where we create pre-eminent event experiences Australia-wide. We would love to talk to you today – contact our team to discuss your next sporting event.

Sporting Event Production: The Winning Strategy / Solution Entertainment
Your Quick Go-To Checklist for Corporate Event Planning / Solution Entertainment
Brad Hampel

Your Quick Go-To Checklist for Corporate Event Planning

Effective corporate event planning requires an eye for detail and a head for organisation! We’ve created this corporate event planning checklist to make the process easier. It can help you tick off core tasks and cover the basics, so you have more space to think creatively, not just logistically. Conceptualise your event and map out

Read More »
The Importance of Marketing in the Event Planning Process / Solution Entertainment
Brad Hampel

The Importance of Marketing in the Event Planning Process

Marketing is a key part of the event planning process, helping you reach the right audience, showcase value and create anticipation from the get go. Here are five marketing tips to boost your ongoing event planning – and attendance! 1. Create a solid base before event planning  Filling a room with eager guests or attendees

Read More »
Entertainment Ideas for Corporate Events / Solution Entertainment
Brad Hampel

Entertainment Ideas for Corporate Events

With a million options in the market to choose from, picking out the right entertainment ideas for corporate events can be the toughest code to crack. There’s the expectation that entertainment should be bright, fresh and original. Anything less can render it cliché, while anything too bold or ‘out there’ runs the risk of not

Read More »
How Event Management Companies Can Beat DIY / Solution Entertainment
Brad Hampel

How Event Management Companies Can Beat DIY

Is event planning sitting squarely on your shoulders? There’s so much overload at this time of year – most suppliers are stretched and event expectations are set high. This is where a little professionalism goes a long way. When you enlist a reputable event management company, you are tapping into knowledge, relationships and experience that

Read More »
The Real Event Wow Factor: Making the Effort Look Effortless / Solution Entertainment
Brad Hampel

The Real Event Wow Factor: Making the Effort Look Effortless

Just like anything that’s beautifully curated and well executed, the sharpest event looks effortless – easily put together, simple. But even the things that appear simple take skill, experience and hard work behind the scenes. Here’s Brad Hampel’s, Director of Solution Entertainment, take on what makes the effort look effortless! What are the keys to

Read More »
Corporate Events: How to Throw Away the Cookie Cutter / Solution Entertainment
Brad Hampel

Corporate Events: How to Throw Away the Cookie Cutter

Everyone has likely attended at least one stock standard corporate event that ended up being, well, dull! The best corporate events create their own template, stepping away from the cookie cutter approach to deliver a fresh experience unique to the objective. Here are three tips for bringing your next corporate event to life. 1. Make

Read More »