A well-crafted sales event can change the trajectory of an entire company. How good would it be to start the new year with an energised, educated and revitalised sales team?
Here are some fun (and always strategic – you know us!) sales conference ideas to kickstart a new year.
1. Challenge retreat for team building
Scientific research has shown that stability is like a shut-off switch in your brain. It deactivates certain neural pathways in the brain impacting innovation and creativity. Time to get your team out of the office and out of their comfort zone, we think! A retreat that challenges attendees from start to finish is a way to not only get those neural pathways fired up but also creates situations for team bonding.
Firstly, keep everything on the down-low. Don’t let attendees know where they are going. Provide logistical information about where to meet and what to pack and that’s it. This creates a thread of discomfort about not knowing what to expect that connects the group together. They’re all in this together!
Head away and outdoors. Why? Because you’ll improve your sales team’s creativity by 50%! A study in the US found people scored 50% better on a creativity test after spending four days in nature without any electronic devices.
Create situations where attendees can work together. It may be something as simple as getting a fire started, setting up camp, crossing a river or something a little more adrenalin-inducing like abseiling down a cliff. When team members can work together in the middle of nowhere, they can certainly work together back in an office environment.
2. Unite a team to focus on a shared goal
Drip-feeding information to a group working towards a common goal is a simple but highly effective way to educate a team about the importance of team work. Add a little bit of fun and a whole lot of hands-on experience and you can demonstrate, in practical terms, the benefits of teams working towards a common goal.
As part of a sales conference where the objective was to unite previously splintered sales teams to focus on a combined sales target, attendees were split into groups and asked to make pasta – literally – without any information or guidelines. They were given the ingredients and the pasta maker and that was it. Confusion reigned but each group made pasta, then were brought back together to discuss what worked best for each group. Armed with that shared information, the groups were asked to go back and make pasta again…and again…and again. The physical outcome? Fabulous fresh pasta! The strategic outcome? The groups understood that when they shared information freely, each group consistently improved and performed better. Clever!
3. Reward and celebrate achievements
Party time! Not quite. Celebrating and rewarding a sales team at a conference still needs a strategic approach.
Treat your top performers to a high-end luxury week away as a thank you for their hard work, but also weave in opportunities for them to improve their performance again and again. How does having some one-on-one time with a top entrepreneur sound? Richard Branson offers this as part of a visit to Necker Island – wow!
Creating supersonic celebration events that connect with attendees on an emotional level will always make them feel valued and appreciated. Solution Entertainment created an on-trend interactive giant playground for the after-party of Real Estate Australia’s fabulous awards event. Crown’s Palladium was transformed into a summer street party, with its very own park, pub, front gardens, water fountains and even an ice cream van! With an epic dance battle, kick ass band, awesome DJs, there was a full dancefloor from the first minute to the last!
The company celebrated, attendee’s felt appreciated and we had a whole lot of fun doing it!
Need to revitalise your sales team and performance for 2019? Have a chat with our Team here.