As 2020 lands, you might have started thinking about your sales conference events for the year ahead. These play an important role for your guests in professional development and prospecting.
Here are three key considerations to keep in mind at the planning stages to help make sure your sales conferences are engaging, effective and easy for guests to attend.
1. Keep your sales conference events short and sharp
In an era where everyone has less time and a longer to-do list, a one-day event can be just as valuable as a three-day conference if you are selective of what you put in it. It just takes a strict approach and stripping out any non-essential activities – the aim is a shorter program that gets straight to the point.
2. People don’t need to fly in from all around the country
Instead of one huge conference, consider running several smaller events in key cities, making it easier for more of your guests to attend. This approach means less disruption as a whole, less time out of the office and less money spent on travel, transport and hotels.
3. Look for more engaging surroundings
Traditional venues for this type of event are often huge and a little lacking in character! Look for a venue that offers more ambience, with collaborative as well as formal presentation spaces, and a more casual feel. You might even find a less traditional venue is a bit cheaper! The main thing is to make sure the venue has the appropriate AV set up for your needs and the practicalities such as ample parking are covered.