TOYOTA Executive Dinner 2019

Objectives

Curate an elegant, vibrant and memorable gala event for management level employees and their partners. The event experience needed to reflect brand quality and was a flagship on the executive management calendar. The annual dinner hosted 250 employees and guests including the President, Vice President and other VIP’s.

Strategy + Results

Embracing our client relationship we were able to leverage the partnership between Lexus and Melbourne Jet Base to secure this premium space to host Toyota 2019 Executive Management Dinner. Unique to Australia and the world, Melbourne Jet Base was born of the desires of visionary businessman & philanthropist, Paul Little AO, to deliver an exceptional experience for global VIP travellers. This grand, one of a kind venue paved the way to deliver a first at Melbourne Jet Base – a sit down, purpose built luxurious dinner for 200pax in the DC3 hanger. Guests were treated to an intimate acoustic performance by Kate Cerberano before making their way into the hanger where the dinner was brought to life through rich textures, pillars of playful light – a stylish and simplistic design nod to automotive design.