After last years success at AO 2017,Tennis Australia engaged Solution Entertainment to coordinate the 2018 entertainment for the Grand Slam Oval. The aim this year was to deliver an impressive 2 weeks of live entertainment across 4 quarters to create a buzz outside of the courts.
Strategy + Results
The brief was to create distinctive quarters at the Grand Slam oval, inspired by Paris, London, USA and a Tokyo. The Paris quarter showcased vibrant Can Can dancers with French inspired street musicians, the USA quarter had 1950’s swing dancers in a dessert themed area scattered with cactuses, London had stand up style acoustics in-front of a double decker bus and Tokyo Alley had an electric gaming vibe with Mario themed dancers from the 1980’s Nintendo game. Each quarter successfully captured the personality of it’s theme and