We were challenged to conceptualise an environment that delivers brand presence, brand alignment and a memorable customer experience at the world famous Melbourne Cup carnival. Myer is the home of feeling good, so we decided to sprinkle the glam and bring the celebrity feels to Flemington.
Strategy + Results
Over 1,500 guests experienced the Myer Glam Bar in the Park at Flemington across the 4 day carnival. Each person was treated to a beauty experience by Benefit Cosmetics and Hair.do or Kings Domain by Joey Scandizzo. The entire experience was a complimentary service including a refreshment provided by Schweppes and Myer gift bag as a the final surprise. The Myer glam bar was voted in the top 5 best activations at Flemington for 2019.