Myer Christmas Windows Launch

Objectives

The Myer Christmas Window is one of Melbourne’s most iconic calendar events. With children and adults alike counting down to its launch, Solution Entertainment needed to introduce the windows with a bang, while also paying tribute to its history and brand status.

Strategy + Results

How do you tap into the excitement of Christmas? Get Santa and his elves to abseil from the roof of Myer Melbourne of course! With celebrity appearances from Myer’s ambassadors and a parade on Bourke Street, Solution Entertainment covered every detail.

Solution Entertainment worked with Myer for its Christmas Window launch and parade in 2013, 2014 and 2015 as well as launching its Giftorium shopping experience Australia-wide.