Melbourne Convention Bureau AIME Welcome Event

Objectives

The AIME Welcome Event is an evening to showcase Melbourne as a key destination to the global events industry, and provide a platform for guests to network in a highly entertaining and innovative environment.

Strategy + Results

Working with a theme of ‘Creative Victoria’, Solution Entertainment sourced and collaborated with some of Melbourne’s best creatives to design an event program to entertain and showcase the city and state at its best.

With over 1500 guests in attendance, the event included choreographed dance, live art and custom produced musical entertainment. It was interactive, engaging and thought provoking and hailed as the most successful Welcome Event in decades.