Ferrari GTC4 Lusso Launch

Objectives

Ferrari is a luxury brand and required a luxury launch to match. Solution Entertainment was asked to introduce the GTC4 Lusso to an exclusive crowd and generate a buzz.

Strategy + Results

The scene was set with a glamorous sit-down dinner, but not just any dinner. Dinner at an exclusive private property valued at over $60m in Vaucluse Sydney. And if that wasn’t impressive enough, the $750,000 GTC4 Lusso was craned over the roof of the house into the garden set to a live performance with Sally Cooper on violin.  Some events just scream ‘fireworks’ and this was one of those events. Exclusive red fireworks over the bay set the tone for a seamless and exciting event that showcased Ferrari and engaged its VIPs.