Objectives + Strategy
To design and produce a premium high-end event that celebrated the Ferrari brand and rewarded VIP customers with an amazing party. A key focus was to showcase key partners Veuve Clicquot and Hublot.
Solution Entertainment transformed the rooftop venue of Melbourne’s Luminare into a jaw dropping red and white themed extravaganza. Celebrated during the Australian Grand Prix with world famous Formula One drivers as special guests, it was tipped as the party of the year and the most sought-after invite of the season!
The Fire and Ice concept, while not a new one, was reinvigorated, featuring over 1000 red roses in ceiling installations, hostesses in customised white samba inspired costumes, dancers in zorb balls, a show stopping entertainment line-up and a huge life size ice sculpture of the Ferrari stallion. Guests were greeted by fire twirlers in the laneway, the real Formula One racing car and an experiential menu designed specifically for the evening. This was a once-in-a-lifetime experience for racing enthusiasts and the excitement and anticipation was palpable.