Ferrari 448 GTB Launch

Objectives

To create an all-encompassing and exciting event to launch the new Ferrari 448 GTB model car. Solution Entertainment was tasked with demonstrating the new model’s features with a strong brand focus, reflecting how Ferrari remains an innovator and leader in its field.

Strategy + Results

Solution Entertainment wowed the crowd, taking over a luxury home in Sydney’s prestigious Eastern suburbs, craning the new Ferrari 448 GTB inside with a harbour backdrop to match. This created ample buzz, plenty of press content and endless social media moments. It was about knowing what the target audience of Ferrari VIPs wanted, and delivering it in spades.