Australian Formula 1 Grand Prix 2017

Objectives

The Australian Grand Prix required a curated entertainment program for the four days of Melbourne’s Formula One across multiple stages, on a tight budget and all relevant to the audience of the Grand Prix.

Strategy + Results

Solution Entertainment successfully created the vibrant program which worked perfectly with the attendees of the Australian Grand Prix 2017. Unique scheduling tools and dedicated staff ensured a smooth implementation for over 90 entertainers across all nine stages, including unknown artists mixed with Maya, Bliss n Eso, Mario and Rudimental.

In addition, Solution Entertainment managed the pre-race National Anthem entertainment and production. With the help of 50 dedicated volunteers, our production experts successfully maneuvered a 250sqm flag in and out of pit straight and co-ordinated the Army Marching Band. This fantastic display of national pride was televised worldwide, and was the perfect ‘wow’ moment for the SE team at the end of a huge weekend.