Australian Formula 1 Grand Prix 2018

Objectives

The Formula One Grand Prix is all about the big race – 2018 was the year for a different kind of entertainment!  The Australian Grand Prix Corporation wanted it’s attendees to enjoy a great array of talent throughout different areas at the Grand Prix including live music on it’s Heineken Stage.

Strategy + Results

With a target audience in mind, entertainment was chosen for different locations around the The Grand Prix grounds. Areas included a custom built Heineken stage with live music performances by Diana King, Jay Sean and Fatman Scoop and electronics-themed entertainment including an interactive Optimus Prime actor for the Innovation Technology Prescient.  An impressive 100 acts in 4 days, over 17 stages were successfully managed at the Grand Prix including both national and international performances.