ATC Pony Palms 2019

Objectives

Design a precinct master plan for the Leger Lawn that drives marketing promotion, increases general admission ticket sales and delivers commercial opportunities for ATC Sponsor integration. 

Strategy + Results

This Spring, racegoers discovered the all new palm studded oasis at Royal Randwick: Pony Palms.
Free to all in General Admission, the Pony Palms experience was a nod to the golden age of Palm Springs when it was a stylish 60s playground for the likes of Sinatra, Hepburn and Slim Aarons. Patrons enjoy poolside glamour, Champagne and cocktails and an incredible array of food surrounded by the sounds of  the hottest DJs from across the country presented by Heineken, including Set Mo, Yolanda Be Cool, Sarah Roberts, Jesabel, Nat Sax and Young Franco. Fair to say, Pony Palms will be back in 2020!