Accent Group 2018 Skechers Camila Cabello Product Launch, Pitt St Mall

Objectives

Accent Group asked Solution Entertainment to create a Cuban festival in Pitt Street mall to launch their most exciting new product. With Camila Cabello as their ambassador, Solution Entertainment has to work in stage design, a large amount of entertainment and key engagement activities to drive social awareness.

Strategy + Results

Social engagement was the key driver for this event, with a jam packed program we created a completely immersive event from morning to night working with City of Sydney to ensure we deliver over and above the expectations and previous activations that have taken place on Pitt Street Mall. With a expertly choreographed disruptive parade, custom stage, Influencer VIP area and a custom Cadillac photo activation, Solution Entertainment successfully managed the largest event located on Pitt Street mall in recent years.