You’ve created a product, and now it’s time to launch it to the world through the best event company you can find.
A launch event is an opportunity to give your most dedicated customers and community a VIP look into your latest offering. It can create buy-in, media coverage and social proof to push your brand and message out further. All of these things can help attract new partners, investors and collaborations down the track.
So how you can find the right event company to manage such an important launch? Check out our five tips.
Have a picture of the event you want
Before searching any events agencies, have a clear picture of who it is you are throwing the event for, and what you want it to look like. Consider what tactical approaches will light your product up, where your market is spending time and what frameworks of experience they have. Are they hanging out in high-end department stores, and what do those places look like? Taking inspiration from the spaces they’re in will create an event where they feel at home, and save time in the event planning stage.
2. Have a budget to create it
A budget will tell you exactly where you stand from day one so you can hire event services in your price bracket. However, it shouldn’t always determine what event management companies you approach. Stay clear on your limit and don’t be afraid to ask.
3. Research the event company
The events industry is large and not all event planners are equal; each one will have a different style. Google them, look at their past events and see if they’re a brand fit. Check what venues they’ve worked with and if they’ve done similar events to what you want.
4. Shop around early to secure your best event
Make a short list of three to five companies and contact them for quotes. Sometimes just one company might really stand out. Event companies book out fast so plan early.
5. Approach event planning as a partnership
Working with an events company is a two-way street, so treat it as a partnership. Clients who walk in clear on what they want are more likely to achieve it, however expectations don’t always match budgets so stay open and flexible.
Solution Entertainment is a full-scale event and entertainment agency. Our team can make planning your next product launch simple. Talk to us about tailored solutions to show off your product in style.