The events space is ever-evolving, which is what makes it so exciting! There are some things that never change though:

  1. Understanding the clients’ needs;
  2. Good food;
  3. Great drinks (of course); 
  4. Entertainment that creates the right mood; and
  5. Did we mention great food?!

 

What’s exciting now from a customer perspective is that the industry is so much more accessible. Our clients come to us with images they’ve found on Pinterest, entertainment ideas they’ve Googled and inspiration they’ve seen on Instagram. This leads to an incredibly educated and savvy client who truly knows what they want. As a result of this, the level of involvement our clients have is stronger now than it has ever been. Sure, part of the benefit of engaging a company like Solution Entertainment is so that we can take care of every element of an event, from idea to execution. But the opportunity is always there for clients to get as involved as they want to with an array of resources at their fingertips. It also means that this raises the bar for what is expected and the standards of everyone involved in an event.

If anything, what we’ve been focusing on recently at Solution Entertainment is really combining these two elements: the old and the new. We’ve found that however liberating and cutting edge this access to new technology is, people have also really been craving that sense of old-school fun. This eclecticism means we’ve mixing things like opera with beat box and strings with contemporary with such amazing results. 

New technologies have been both liberating and created barriers for us. For example, there has been a major shift towards interactive products which can live stream and socially connect events. This is exciting and something we’ve made great use of for concurrent global or national events. It’s really opened up the market in an unprecedented way. But the challenge here is for events to be ‘set’ for social sharing in a non-obtrusive way. 

 

It’s always about getting the balance right, between long term “shareability” for the client and focusing on engaging in the present. Recently we created a custom logo for an event and then had sailboats around the lake at Albert Park with the event logo. We also collaborated with David Bromley on some projects to create live bespoke artwork. It means that we have to take a much more strategic approach, think about what the client’s requirements are and customise appropriately to get the right outcomes. 

 

 

We’ve noticed a lot of people in the industry complaining recently about collaboration, but we actually find it a really exciting trend – the way in which brands are connecting with each other in new and unique ways. We aren’t all just running our own race with blinkers on. We’re all connected. We can all help each other out. Boundaries and borders are shifting and merging. We are connecting lifestyle into corporate and rethinking the standard models used. 

Everything that’s “new” in the event space comes back to to one thing: relationships. Understanding, engaging, nurturing, developing, collaborating and connecting. Relationships are what’s key. And so the saying goes: Everything old is new again. So actually, what’s on trend isn’t a ‘trend’ at all.

 

Product launches that connect your brand to your audience / We Are Solution Entertainment
Brad Hampel

Product launches that connect your brand to your audience

Everyone loves being a part of something new, right? People inherently get excited about being the first to touch, feel, see and experience something fresh and fabulous. A product launch should activate emotions through a positive experience. When this happens, it triggers a strong connection to a product or brand and you have yourself a

Read More »
What makes a corporate event memorable? / Solution Entertainment
Brad Hampel

What makes a corporate event memorable?

Product launches, networking drinks, an industry conference, five day exhibition, gala dinner, awards nights……the list goes on. Regular corporate do’s across the event landscape means people have been exposed to plenty of different types of events and can be forgiven if they are a little jaded when attending yet another corporate function. So what makes

Read More »
End of year celebration ideas for connection and impact / We Are Solution Entertainment
Brad Hampel

End of year celebration ideas for connection and impact

While it may be tempting to organise an end of year celebration that is just about drinking and dancing the night away, that approach may disconnect rather than engage your people. End of year events are definitely about celebration and letting one’s hair down, but a well-crafted event that connects staff to company culture, values

Read More »
Brad Hampel

Corporate Christmas Party Checklist

Welcome to the double-edged sword of planning a corporate Christmas party! It can be a whole lot of fun creating an experience that celebrates the end of the working year, yet it can also be fraught with danger. Office politics, keeping a mixed demographic of people fed, watered and entertained, and juggling budgets. So how

Read More »
Brad Hampel

Creating Event Hype in a world of Event Fatigue

Industry and social media are flooded with events and the latest launches. We know how to ensure people will love your event once they get there. But how do you get them excited about going in the first place? It appears that between the races, launches and seasonal functions, there are just non-stop events. While

Read More »