It’s no secret that this is a crazy time of year for events! At Solution Entertainment it is Christmas Party madness and we’re loving every second. We’re working on national and international end-of-years events for major corporations as well as bespoke events for smaller clients. They are all challenging and exciting in their own way and we can’t wait until the guests are able to see what we have planned! We also look forward to our annual Myer contract, so if anyone on the naughty list needs us to put in a good word with Santa, we’ve got a direct line. (We book every Santa Claus, Mrs Claus and Santa Helper in over 47 stores!)

Straight from the races where we booked heaps of the entertainment in the Birdcage, into Christmas and already planning for the Grand Prix and Australian Open…but WHY? Is it all just about throwing a massive party? It’s actually not about the party itself at all. It’s about showing staff that you’re invested in them. Whether it’s sending staff to the races to network or throwing an awards night, the impact for employees is huge. We have retail clients who throw late November functions heading into the busy Christmas period and it’s phenomenal to see how staff morale goes up. It’s a way to show appreciation for hard work over the year and to inspire people for the year ahead. And it’s amazing to be a part of that transformative experience.

One of the first questions I ask a client is about the ROI they’re looking for. What is the objective of your event? Activations for the public are based on branding and prospects, internal events are measured by staff morale. High end, bespoke events are based on engagement. That’s what I love about the industry, it allows you to create an experience based on an objective, and making that objective come to life to have guests ‘feel’ what you are trying to achieve. Conversely, the opposite is also true. A company who doesn’t invest in these sort of events runs the risk of staff having low morale and falling behind the competition. It’s not about the size and cost of an event. It’s about the intention and thought behind it.

We love working with clients that are trust us with their vision and let us push the boundaries. This year, Chemist Warehouse has a “Chemchella” theme with national appearances by Fatman Scoop, Ruby Rose, Havana Brown, Peking Duk and a heap of other local talent! We can’t wait. But it’s not just about securing the big names. The key to a successful and well received event is to avoid a cookie cutter approach. Think about what your company is really about. Think about your culture and what your business stands for. It’s about using a surprising venue or a DJ with a sax instead of a boring corporate band. Use signage that reflects your business and pick an on trend theme.

And of course, engage experts to make sure you’ve got everything covered!

Five event management agency tips you need to know now / Solution Entertainment
Brad Hampel

Five event management agency tips you need to know now

Planning an event can be complex.  There is a lot to consider, evaluate and articulate, and teamwork is critical. Because we do this often we have robust and time tested processes in place which make events much easier to manage.  Diving straight into an event without properly defining the goals of the event can lead

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Brad Hampel

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Corporate event audiences are a tough crowd. Improved event production practices and ever-changing technology has ramped up the event experience for attendees. Minds have been blown. They’ve seen it all and heard it all. So how do you take your corporate event to the next level and make sure yours is the one everyone is

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Brad Hampel

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We’re often asked how did that crazy idea turn into reality? We know that sharing is caring so we’ve opened our Pandora’s box of event tricks to share some of our industry secrets with you. A business event is an event that has a strategic business objective attached to it (often this is measured by

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Brad Hampel

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A well-crafted sales event can change the trajectory of an entire company. How good would it be to start the new year with an energised, educated and revitalised sales team? Here are some fun (and always strategic – you know us!) sales conference ideas to kickstart a new year. 1. Challenge retreat for team building

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Brad Hampel

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Everyone loves being a part of something new, right? People inherently get excited about being the first to touch, feel, see and experience something fresh and fabulous. A product launch should activate emotions through a positive experience. When this happens, it triggers a strong connection to a product or brand and you have yourself a

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