It’s no secret that this is a crazy time of year for events! At Solution Entertainment it is Christmas Party madness and we’re loving every second. We’re working on national and international end-of-years events for major corporations as well as bespoke events for smaller clients. They are all challenging and exciting in their own way and we can’t wait until the guests are able to see what we have planned! We also look forward to our annual Myer contract, so if anyone on the naughty list needs us to put in a good word with Santa, we’ve got a direct line. (We book every Santa Claus, Mrs Claus and Santa Helper in over 47 stores!)

Straight from the races where we booked heaps of the entertainment in the Birdcage, into Christmas and already planning for the Grand Prix and Australian Open…but WHY? Is it all just about throwing a massive party? It’s actually not about the party itself at all. It’s about showing staff that you’re invested in them. Whether it’s sending staff to the races to network or throwing an awards night, the impact for employees is huge. We have retail clients who throw late November functions heading into the busy Christmas period and it’s phenomenal to see how staff morale goes up. It’s a way to show appreciation for hard work over the year and to inspire people for the year ahead. And it’s amazing to be a part of that transformative experience.

One of the first questions I ask a client is about the ROI they’re looking for. What is the objective of your event? Activations for the public are based on branding and prospects, internal events are measured by staff morale. High end, bespoke events are based on engagement. That’s what I love about the industry, it allows you to create an experience based on an objective, and making that objective come to life to have guests ‘feel’ what you are trying to achieve. Conversely, the opposite is also true. A company who doesn’t invest in these sort of events runs the risk of staff having low morale and falling behind the competition. It’s not about the size and cost of an event. It’s about the intention and thought behind it.

We love working with clients that are trust us with their vision and let us push the boundaries. This year, Chemist Warehouse has a “Chemchella” theme with national appearances by Fatman Scoop, Ruby Rose, Havana Brown, Peking Duk and a heap of other local talent! We can’t wait. But it’s not just about securing the big names. The key to a successful and well received event is to avoid a cookie cutter approach. Think about what your company is really about. Think about your culture and what your business stands for. It’s about using a surprising venue or a DJ with a sax instead of a boring corporate band. Use signage that reflects your business and pick an on trend theme.

And of course, engage experts to make sure you’ve got everything covered!

Brad Hampel

Creating Event Hype in a world of Event Fatigue

Industry and social media are flooded with events and the latest launches. We know how to ensure people will love your event once they get there. But how do you get them excited about going in the first place? It appears that between the races, launches and seasonal functions, there are just non-stop events. While

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Brad Hampel

The Events Space: What’s Trending

The events space is ever-evolving, which is what makes it so exciting! There are some things that never change though: Understanding the clients’ needs; Good food; Great drinks (of course); Entertainment that creates the right mood; and Did we mention great food?!   What’s exciting now from a customer perspective is that the industry is so much

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Brad Hampel

The Love / Hate relationship with social media

Often our clients come to us wanting to create the perfectly Instagrammable moment. But there’s a fine line between focusing on the event itself and creating a long lasting social media ripple. Inauthenticity shines through, and if you’re creating a moment just to be shared and liked rather than be enjoyed at the time, it

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Brad Hampel

10 Years in. 10 lessons I’ve learned.

Last week, Solution Entertainment celebrated its 10th birthday at Food & Desire’s new venue WHITE LANE in the CBD. There was champagne. There were oysters. There was 10-piece gospel choir. We know how to throw a party. But what was more exciting was the feeling in the room. 150 clients, suppliers, friends and family. People

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Brad Hampel

The Hottest 2017 Corporate Event Trends

1. Expect The Unexpected Forget the same old themes that you’ve seen time and time again. The creativity being injected into themes in 2017 is next level. A unique theme is a surefire way to make your event memorable for guests. Furthermore, and just as importantly these days, it will encourage guests to share pictures

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Brad Hampel

3 of the Most Important Steps to the Creative Process

1. Your needs vs your wants When thinking of your next big event, activation or campaign create a detailed document listing your NEEDS (your measurable KPI’s) and your WANTS (how you want the project to look, including material items). From here you have a great platform to develop a detailed creative brief to pass on

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