Event entertainment is at the top of the list when it comes to making a lasting impression on your audience. Impressions are what shape ideas, and ideas are what shape buying decisions – so entertainment is a key ingredient in the mix of a successful event.
That’s why we placed so much emphasis on entertainment at the recent Uncover Melbourne Gala – part of the 2020 Asia Pacific Incentives and Meetings Event (AIME).
So, we thought it was timely to share three event entertainment tips to capture attention and create an impression – because where attention goes, energy flows.
1. Event entertainment with heart
The fastest way to capture attention is to make guests feel good. That’s why we channelled a ‘Kanye West Sunday Service’ feel with a gospel choir at Uncover Melbourne. It brought a lot of energy, captured attention and dissipated any stress – success!
2. Add a statement
Entertainment that makes a statement captures attention and creates a lasting impression – and that’s the philosophy we embraced at Uncover Melbourne. We used performers elevated on stilts and clad in billowing dresses to dot the skyline with movement and colour. What can you infuse outside the everyday to make a statement?
3. Add familiarity
People respond well to familiarity. Like a comforting pot of tea, a hot cup of cocoa or a favourite drink, it makes them feel at home. That’s why we picked Melbourne’s famous band, The Huxleys, to create a memorable event.
You don’t have to invest in a band to create familiarity. Just know your audience and what they like, and find a way to include it in your event – they will appreciate it!
We’d love to speak to you about the entertainment for your next corporate event. Contact us for an obligation-free chat.
