After the show…it’s the after-party! An after-party is an extra layer for your awards event that can have so many benefits. More spark, more opportunities for one-to-one conversations, more interaction and insight, and so many more ways to show up, show appreciation and scale brand reach.
So much more can happen when formalities are dropped, which is why it’s important to put just as much strategic thought into your after-party as the main event.
Here are a few entertainment ideas to drive your event deeper.
Entertainment has so much more impact when it’s up-close and unexpected. There are many ways to weave entertainment into the crowd instead of placing it on a stage.
As after-parties tend to be more personal, this up-close approach can be a better entertainment fit. While there are many options to choose from, entertainment doesn’t just have to come from a performer – it can be as simple as passing a Polaroid camera or installing a gif photo booth, which has customised branding and lets users post moving photo files straight to social media.
Product presentation and placement
If your brand is product-based, how can you present and place it in the crowd to create more interaction and a deeper impression? Installations, holograms and VR are just a few of the routes clients are taking to elevate their brand and entertainment. Inviting designers and creators to mix in the crowd adds another level of product experience.
Spaces and experiences you want to capture
Social proof lives on social media, so what spaces can you create, or what venues can you select that guests will want to capture and post? Whether it’s a balloon bath entrance or a venue where all the props and angles are inbuilt already, what can you include that will make the edit? Perhaps it’s specially crafted drinks or snacks.
This is a great way to add perceived value, scale exposure for sponsors and keep the experience running at home. Goodie bags are also a way to further extend generosity, create connection and show appreciation. Only consider them if you can extend enough value, if they complement the event and the contents are a strategic fit.
To work together, or for more after party ideas, reach out to us at Solution Entertainment.