Event concepts are growing bigger and bolder. But it doesn’t always take a massive budget to achieve success.
Here are a few creative corporate event ideas to suit a range of styles and spending points.
The more appealing the space, the more content it will generate. It isn’t rocket science that guests will take photos of visually appealing set-ups and backdrops. That doesn’t mean the entire venue has to look like a Pinterest board – consider one feature spot or several smaller ones. Create a hashtag so you can repost tagged imagery.
Create something new
Achieve a custom vibe and exclusivity on a smaller budget by creating a one-off drink or dessert for your event. Just check it looks good enough to photograph, and have a plan to share it.
Instead of place cards, think custom plates with guest names, one-run caps or embossed accessories. It’s the smaller details that count and you might be surprised at what’s achievable spend-wise if you find the right supplier.
Partnerships and guest speakers
These can add immense benefit to events if the fit is right. Consider partner brands who will connect to the audience and add value. Engage guest speakers who have something valuable to share – whether that’s a new industry development or just a reputation for being outrageously entertaining.
There are so many ways to create a shoppable event based on your type of business. One is setting up an Instagram page and posting pre-shot items for guests to purchase through the app. If it’s apparel-based for example, invite guests to wear items and followers to shop directly through stories.
This one is trickier yet can work so well if it’s done right. Custom props that are part of a larger strategy can create recognition and take thank you gifts to the next level. At the launch of the first Alipay Smart City on the Gold Coast, for example, Alipay commissioned a surf video using branded surfboards. The surfboards were displayed in the room, featured in media coverage, created the identity of the launch and doubled as VIP gifts.
However you choose to add the x-factor to your event, the important thing to remember is that creativity needs to align with strategy – always keep the goal of the event at the forefront.
Need help? Solution Entertainment creates custom events outside the square. To level up your next event, speak to our team today.