Everyone has likely attended at least one stock standard corporate event that ended up being, well, dull!
The best corporate events create their own template, stepping away from the cookie cutter approach to deliver a fresh experience unique to the objective.
Here are three tips for bringing your next corporate event to life.
1. Make your corporate event all about the guests
There are so many factors that can come into play at events, and often there’s pressure to allocate a chunk of time to speeches. We recommend keeping formalities to a strict schedule to create maximum time for guests to interact and experience your brand in a mix of ways. If your marketing is strong, those messages that are tempting to unpack in speeches should be shining through in multiple places. Bottom line: Formalities are important but keep them short, sharp and direct while spreading your message across experiences to make it all about your guests.
2. Include elements to support objectives
When planning events, we love starting at the objectives, then working backwards to create a strategy. If you are clear of those objectives – whether it’s uptake, branding, interaction, social reach or sales – it’s so much easier to create a strategy then implement the right elements to support your event in a way that’s different and streamlined. In other words, stay laser-focused on the desired outcome and defy expectations to reach it. Which leads to…
3. Add value
People love free stuff, whether it’s unwrapping gifts or experiences. So how can you add value, on multiple levels, that’s tailor-made for your audience and will create a magnetic event for years to come?
At Solution Entertainment, we create corporate events that sit outside the cookie cutter. We’d love to hear from you and bring your next event to life. Get in touch with our team today.