Like all services, event management companies differ in style, approach and aesthetic. But one thing we all have in common is that certain event challenges are practically universal!
We’ve listed 3 challenges that we see all the time – and how to overcome them.
1. Lack of tangible goals
Every event should have at least one clear objective, and markers in place to track progress, measure success and at the very least break even.
If your objectives are to launch a new product and kick-start sales for example, the markers you set might be:
- Sales (on the spot and post-event)
- Subscribers (to grow your email list which you can upsell, add value and market to later)
- Social media reach and sales page conversions
While sales isn’t the only yardstick of a successful event, setting clear markers no matter your goal will enable you garner concrete results and value.
2. Reduced budgets
Budgets are stretched thinner and tighter these days. If you’ve committed to an event, make sure you can allocate the investment and spend needed to get the results you want. If you can’t, it’s often better to push it back or revisit your sales and marketing strategy.
Alternatively, using a reputable events company can reduce costs – it’s a short, sharp and experienced route to tapping into established suppliers and accessing market-reduced or wholesale rates.
3. Appearing fresh in a saturated market
Ideas have a shorter shelf life in a digital world, where everything gets a run quicker. This means a fresh, new idea can curdle in weeks, so it’s essential to constantly scan what’s out there and think outside the box.
It’s the job of every event management company to constantly source fresh new concepts and stay on top of the latest looks and aesthetics – outsourcing to one will mean that you’re not running a concept that peaked five years ago.
A fresh year is a clean slate to achieve everything you set your mind to. For us at Solution Entertainment, that’s putting on events that are even smoother and sharper as we refine every step from ideation to execution.
We’d love to put all the knowledge and experience we have into your next corporate event, launch or party. Get in touch with our team today.