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Everyone loves being a part of something new, right? People inherently get excited about being the first to touch, feel, see and experience something fresh and fabulous. A product launch should activate emotions through a positive experience. When this happens, it triggers a strong connection to a product or brand and you have yourself a

Product launches, networking drinks, an industry conference, five day exhibition, gala dinner, awards nights……the list goes on. Regular corporate do’s across the event landscape means people have been exposed to plenty of different types of events and can be forgiven if they are a little jaded when attending yet another corporate function. So what makes

Once upon a time, an event was a logistical, methodical experience. You arrived at a venue, were given a drink, sat at a table, ate some food, listened to someone speak, ate some more food. Went home. Not overly inspiring, really. And certainly not an experience that would change a person’s behaviour, make them think

While it may be tempting to organise an end of year celebration that is just about drinking and dancing the night away, that approach may disconnect rather than engage your people. End of year events are definitely about celebration and letting one’s hair down, but a well-crafted event that connects staff to company culture, values

Welcome to the double-edged sword of planning a corporate Christmas party! It can be a whole lot of fun creating an experience that celebrates the end of the working year, yet it can also be fraught with danger. Office politics, keeping a mixed demographic of people fed, watered and entertained, and juggling budgets. So how

Industry and social media are flooded with events and the latest launches. We know how to ensure people will love your event once they get there. But how do you get them excited about going in the first place? It appears that between the races, launches and seasonal functions, there are just non-stop events. While