Spellbound by Stories
Nearly 20 years after the first Harry Potter film was released, the magic continues with Harry Potter at Home. Designed to lift the spirits of those quarantined during the Coronavirus pandemic, Daniel Radcliffe will read Chapter One from Harry Potter and the Philosopher’s Stone. Remaining chapters will be released weekly and other celebrity narrators include Stephen Fry, Dakota Fanning, David Beckham and Eddie Redmayne. The recordings can also be found on Spotify, while the website is also a hub of free Potter information and activities to magically entertain those stuck at home.
Still at Home. Still a Genius Ad.
With the subtlest of twists, Budweiser brought back its iconic “Whassap” ad to encourage people to check in on their mates during the Coronavirus lockdown. The ad uses the original video but with new audio more suited to current times. This clever use of existing assets is a smart way around the challenges of shooting new content, so don’t be surprised if “Whassup” re-emerges as the greeting of choice.
The Joy of Slow.
With social distancing and self-isolation now the norm, millions of people have rediscovered a nostalgic favourite: the jigsaw puzzle. In homage to this celebration of slowness and patience, Heinz Ketchup, a brand that sits firmly in that same category, has released a puzzle of its own, with 570 pieces, all identically Heinz red. Giving away 57 puzzles (the number long associated with Heinz) to sauce lovers in 17 countries around the world, this is a great example of a brand that knows exactly what it stands for and finds a fresh way to say it.