4 Entertainment ideas for Corporate Events

Are you stuck on entertainment ideas for corporate events? It’s easy to rely on a splashy five-star venue and classy catering to make your event a success. But guests also look forward to some fun and entertainment – especially if it’s interactive!

Here are four fun entertainment ideas to consider for your next corporate event.

1. Co-branded events

Co-branding can be a great way to pool resources and offer guests an entertaining experience at the same time. For example, you might decide to do a co-branded event with a wine bar.

The owner can talk about pairing food and wine, which is of benefit to guests who frequently take clients to dinner. Guests take part in the tasting. The wine bar receives exposure, which might include media, and you receive a custom offering and a fabulous venue.

On the other hand, you might have the venue and brand recognition to draw a crowd that other brands want to plug into. This approach can engage attendees, lower costs, and offer synergies for both parties. A win win.

2. Customised food and drink

Instead of a standard dessert drop, imagine picking your favourite ice cream toppings or flavour combinations from a menu of options. Anything customised and interactive adds to events, allowing guests to take part in creating the experience.

4 Entertainment ideas for Corporate Events / Solution Entertainment

3. Video photo booths

Photo booths aren’t new by any stretch, however they’ve evolved from static pictures to looped video (complete with custom backdrops, branding and filters) that’s ready to post on social media.

These are crowd pleasers every time; increasing length of stay and creating branded content that can be used beyond the night.

4. Custom video content

More brands are doing events as part of larger campaigns inclusive of video and imagery to create exposure at multiple points. Create short films or interviews with people of interest to your audience. The success of custom content comes down to the video company you use and the equipment they have. Shop around as newer companies with plenty of vision can sometimes charge less to gain clients.

These entertainment ideas can help you create a standout experience for your guests. And if you’re looking for more ways to add the wow factor, talk to our team about how we can create a tailored solution for your next event.

4 Entertainment ideas for Corporate Events / Solution Entertainment

Creative Corporate Event Ideas to Add the X-Factor

Event concepts are growing bigger and bolder. But it doesn’t always take a massive budget to achieve success.

Here are a few creative corporate event ideas to suit a range of styles and spending points.

Instagrammable spaces

The more appealing the space, the more content it will generate. It isn’t rocket science that guests will take photos of visually appealing set-ups and backdrops. That doesn’t mean the entire venue has to look like a Pinterest board – consider one feature spot or several smaller ones. Create a hashtag so you can repost tagged imagery.

Create something new

Achieve a custom vibe and exclusivity on a smaller budget by creating a one-off drink or dessert for your event. Just check it looks good enough to photograph, and have a plan to share it.

Custom elements

Instead of place cards, think custom plates with guest names, one-run caps or embossed accessories. It’s the smaller details that count and you might be surprised at what’s achievable spend-wise if you find the right supplier.

Creative Corporate Event Ideas to Add the X-Factor / Solution Entertainment

Partnerships and guest speakers

These can add immense benefit to events if the fit is right. Consider partner brands who will connect to the audience and add value. Engage guest speakers who have something valuable to share – whether that’s a new industry development or just a reputation for being outrageously entertaining.

Shoppable elements

There are so many ways to create a shoppable event based on your type of business. One is setting up an Instagram page and posting pre-shot items for guests to purchase through the app. If it’s apparel-based for example, invite guests to wear items and followers to shop directly through stories.

Custom props

This one is trickier yet can work so well if it’s done right. Custom props that are part of a larger strategy can create recognition and take thank you gifts to the next level. At the launch of the first Alipay Smart City on the Gold Coast, for example, Alipay commissioned a surf video using branded surfboards. The surfboards were displayed in the room, featured in media coverage, created the identity of the launch and doubled as VIP gifts.

However you choose to add the x-factor to your event, the important thing to remember is that creativity needs to align with strategy – always keep the goal of the event at the forefront.

Need help? Solution Entertainment creates custom events outside the square. To level up your next event, speak to our team today.

Creative Corporate Event Ideas to Add the X-Factor / Solution Entertainment

Corporate Events: 6 Quick Tips to Attract a Crowd

There are many types of corporate events, from black tie parties to retreats, and product launches. If you want to create a sell-out event, a few basic principles apply, whether you are throwing a cocktail party or a corporate lunch.

Firstly, attracting a crowd comes down to marketing, which is inclusive of everything you do before selecting the food, drinks and service – like knowing your audience and growing your email list. Secondly, it has to create impact and appeal outside the square.

Check out these six tips to attract a crowd at your next corporate event.

1. Know your audience

Understanding your market’s pain points and what makes them tick before you even start event planning is what enables you to deliver relevant content, speakers and topics which resonate.

2. Grow your email list

The current organic reach of a Facebook post is just 2%. Email in comparison is 90%. Focus on growing your email subscribers so they will see the event when it’s marketed, and not miss it in an algorithm. An email list lets you send personalised invitations to boost attendance.

Corporate Events: 6 Quick Tips to Attract a Crowd / Solution Entertainment

3. Consider co-branding

A successful collaboration has synergy and creates something greater than the sum of its parts combined. So does a co-branded event, which can reach new markets through cross-promotion.

4. Don’t compromise on certain things – like the venue space or location for retreats. A gloomy low-cost venue will impact attendance.

5. Create an irresistible sell

Package your event up strategically to create impact and don’t be cookie-cutter. Picture receiving an invitation to a product launch gala dinner in smashable chocolate. Apart from being surprising and Instagrammable, it’s edible and shows what’s to come. If it’s a networking event or a team building event, what value can you add through speakers and event spaces? Showing people why they shouldn’t miss out is key to attracting a crowd.

6. Take your events wider

If your market covers a wider geographical area, consider making your events more formulaic and putting them in more locations.

Looking to throw a unique corporate event? We tailor beautiful events to every client – from large-scale corporate parties down to customised team building activities. Talk to us to discover how we can make your next event sing.

Corporate Events: 6 Quick Tips to Attract a Crowd / Solution Entertainment

How to Find the Best Event Company for a Product Launch

You’ve created a product, and now it’s time to launch it to the world through the best event company you can find.

A launch event is an opportunity to give your most dedicated customers and community a VIP look into your latest offering. It can create buy-in, media coverage and social proof to push your brand and message out further. All of these things can help attract new partners, investors and collaborations down the track.

So how you can find the right event company to manage such an important launch? Check out our five tips.

Have a picture of the event you want

Before searching any events agencies, have a clear picture of who it is you are throwing the event for, and what you want it to look like. Consider what tactical approaches will light your product up, where your market is spending time and what frameworks of experience they have. Are they hanging out in high-end department stores, and what do those places look like? Taking inspiration from the spaces they’re in will create an event where they feel at home, and save time in the event planning stage.

How to Find the Best Event Company for a Product Launch / Solution Entertainment

2. Have a budget to create it

A budget will tell you exactly where you stand from day one so you can hire event services in your price bracket. However, it shouldn’t always determine what event management companies you approach. Stay clear on your limit and don’t be afraid to ask.

3. Research the event company

The events industry is large and not all event planners are equal; each one will have a different style. Google them, look at their past events and see if they’re a brand fit. Check what venues they’ve worked with and if they’ve done similar events to what you want.

4. Shop around early to secure your best event

Make a short list of three to five companies and contact them for quotes. Sometimes just one company might really stand out. Event companies book out fast so plan early.

5. Approach event planning as a partnership

Working with an events company is a two-way street, so treat it as a partnership. Clients who walk in clear on what they want are more likely to achieve it, however expectations don’t always match budgets so stay open and flexible.

Solution Entertainment is a full-scale event and entertainment agency. Our team can make planning your next product launch simple. Talk to us about tailored solutions to show off your product in style.

How to Find the Best Event Company for a Product Launch / Solution Entertainment

Team Building Events that Create Cohesion and Connection

If you have a brand new team and want to break the ice, or your existing guys need a little more encouragement to work together, it might be time to plan a team building event. Team building events are an excellent bonding activity to create a deeper purpose aligned to brands.

How team building events benefit organisations

Team building events require creativity, teamwork, leadership skills and trust – all essential qualities of an innovative team.

They are a great way to get everyone to relax and de-stress by doing something completely different. Sometimes, taking everyone out of the office or your everyday working environment is also the fastest way to reset, and find solutions in a brand new light.

Team building events don’t just create stronger bonds – they can push boundaries and inspire innovation to tackle hard things or initiate change.

Get creative with team building events

Far from the traditional scavenger hunt or trust exercises, team building activities can be exciting, engaging and tailored to your squad.

From a cooking class to laser tag and collective problem solving like getting out after being locked in a room, memorable group activities and experiences can bring your teams together and level up your brand.

Team Building Events that Create Cohesion and Connection / Solution Entertainment

How we can help you build stellar teams

At Solution Entertainment, we design and execute every detail of your next team building event so you don’t have to. Our custom events are designed to create stronger bonds, are always on brand, and are creative or conservative to fit our clients.

So, if you need something more than a team bonding session over coffee or drinks, our team has long been helping ​brands​ across Australia to connect, engage and create cohesive teams through the most dynamic and outside-the-box experiences.

Contact us​ to discover how we can design a tailored team building event for your organisation – you can rest assured that your team will be in the best hands!

Team Building Events that Create Cohesion and Connection / Solution Entertainment

Five event management agency tips you need to know now

Planning an event can be complex.  There is a lot to consider, evaluate and articulate, and teamwork is critical.

Because we do this often we have robust and time tested processes in place which make events much easier to manage.  Diving straight into an event without properly defining the goals of the event can lead to poor results and disappointment.  So we thought we would share 5 tips that we as an event management agency use to make this easier for you.

The Secret Sauce:

1. Set and define your goals

While it may initially be fine to talk in broad brushstrokes or put forward abstract ideas, when it gets down to business allow plenty of time to determine and outline your goals for the event. Work out who your audience is and how will you be contacting them, will you use a new social strategy to reach out to people or will it be a multi marketing approach? What is the measure? What results/KPI do you need to achieve for the event to be successful?  Know your budget. Having a fixed amount for the budget is good, we always recommend allowing for a 10 per cent buffer because things happen.  Pricing on components can change, venues might have surprise costs you didn’t know about and sometimes suppliers might let you down.

2. Know your audience

No matter whether you are planning an event for a large group of people or a select number of executives, knowing how to approach people to get the target number of attendees is critical.  Will you be syncing your event platforms to your CRM? Will you be able to segment the database accurately to reach the right people and can you identify attendees for future marketing initiatives? What is the plan of approach? Will the event be advertised on your website, through email and social, will you need any content marketing to support the event? What content will you need at the event? What does your audience want to know about?

Five event management agency tips you need to know now / Solution Entertainment

3. KPIs that align with company objectives

Knowing the KPI’s of the event before you start makes it easier and more accurate to measure and prove ROI.  The event KPI’s should connect with the overall business objectives. Showing how the event performance impacts bottom line business metrics will make it easier to prove the event’s impact. Preparing a report for the event investors is effective to show the success of the event and should also secure future event budgets.

4. Teamwork rules

Depending on the event objectives an important element of the goal-setting agenda is to know how all your teams will work in this together. Determine shared objectives with linked KPIs to each team’s performance to bolster groups to work together and strive for the best results. Whether the event objectives are to boost sales, promote a more engaged company culture, provide a better customer service experience or promoting a product, having a cohesive team can make a big difference to event outcomes.

Five event management agency tips you need to know now / Solution Entertainment

5. Attendee Experience

As soon as your goals are firm, think about the attendee experience.  How will they check into the event, is there an app for the event that people can interact with? Will there be an event #hashtag that attendees can use to promote on social, join in quizzes and respond to polls? What sort of interaction will attendees have at the event? Icebreakers, transition zones and unique spaces that will encourage conversation and connection? Will your event be memorable and leave a lasting impression?

There will be plenty more to keep track of, correct and update as your event draws near, but with these five event management agency tips you are well on your way to hosting a stand out event

If you are interested in some other exciting event management agency strategies we use, you can check this out.

Five event management agency tips you need to know now / Solution Entertainment

Ten Awe Inspiring Ideas For Your Corporate Events

Corporate event audiences are a tough crowd. Improved event production practices and ever-changing technology has ramped up the event experience for attendees. Minds have been blown. They’ve seen it all and heard it all.

So how do you take your corporate event to the next level and make sure yours is the one everyone is talking about? Here are ten awe-inspiring ideas for your next corporate event.

Transition zones

It’s always a great idea to create zones when mapping out the event journey for an attendee and a unique way to transition guests from one zone to another is through an illuminated tunnel. Light it up! This activates different senses and creates an expectational buzz within the guest. Keep them guessing. What’s going to be at the end of the tunnel?

Meditation space

You don’t really associate a calm mind with corporate events but it’s time to jump on that wellbeing bandwagon. Create a meditation space with calming music and lighting, comfortable seating, bolster cushions, mats and sleep pods! Creating a ‘time out’ space is a popular trend in office environment design….bring that same concept to the event world.

Food stalls

We are loving the food truck and food van craze. It’s such a fun way to bring personality to the food and beverage side of events. Replace long buffet tables clothed in white with sassy food stalls or if you have the space, bring in a food truck or van. Vintage caravans, bright coloured Kombi’s with beer taps installed into the side of the van…yep! It’s a thing. Fun AND memorable.

Ten Awe Inspiring Ideas For Your Corporate Events / Solution Entertainment

Unique spaces

You can transform a beige ballroom and event space into something spectacular but why don’t you work with a space that already has great character and a unique look? Using spaces that aren’t necessarily designed for events like the Cutaway at Barangaroo and Cockatoo Island in Sydney Harbour, can create really get the ‘oohs’ and ‘aahs’ going.

Look up

The ceiling has to be one of the most under-utilised spaces in event production. Sure, it tends to be where most of the technology infrastructure lives, but get creative. Why don’t you pop a sculptural cloud installation above the meditation space you’re creating? Or project images and/or messaging onto the ceiling to give the audience a truly immersive event experience.

Education pods

Gone are the days of Show and Tell and PowerPoint. We love the concept of Education Pods. Think about modern day museums and galleries and how they’ve transformed the attendee experience for art or history lovers – Tasmania’s MONA and Canberra’s Questacon have mastered the art of education through interaction. Bring the same concept to your event space and create interactive Education Pods that are tactile and transformative.

360 stage

A circular stage with an engaging guest speaker using the entirety of the stage space is a great way to deepen the connection between the speaker and his or her audience. That deeper connection leads to maximising info recall. A clever way to cement your messaging with your target audience.

Audience on show

Take this concept one step further and bring the audience on stage. Design a stage and seating space that takes the invisible barrier between the audience and the presenter away. When you place everyone on the same level, that connection we were talking about earlier becomes even deeper. In fact, the impact can be quite meaningful and almost spiritual. 

Augmented reality

Remember the Pokémon GO craze from a couple of years ago? That’s Augmented Reality. Incorporating computer generated images into the real world. It’s a fun way to entertain and connect audiences to the product, messaging or purpose of the event. If networking is the objective, give guests an AR headset or glasses with facial recognition software – they’ll know who they’re speaking to immediately or could seek specific people out as their AR headsets meet across a crowded room!

Coffee on app

We know coffee doesn’t change the world, but it sure can change your day! That’s why we love the concept of ordering your coffee via an app at an event and having it delivered to you wherever you may be. Or you can order your coffee as the breakout session winds up and head straight out to the funky coffee van to pick up your piping hot latte.

Corporate events are all about transforming perceptions and creating lasting behavioural change. Get creative and go next level by using some – or all! – of these awe inspiring ideas.

Check out some of the ideas we have incorporated into some of our Corporate Events for clients here.

Ten Awe Inspiring Ideas For Your Corporate Events / Solution Entertainment

4 Secrets about business events only a handful of people know

We’re often asked how did that crazy idea turn into reality? We know that sharing is caring so we’ve opened our Pandora’s box of event tricks to share some of our industry secrets with you.

A business event is an event that has a strategic business objective attached to it (often this is measured by ROI). Business events can be classified as a product launch, sales conference, annual general meeting, industry awards night, internal company event, networking event, exhibition…the list goes on.

At Solution Entertainment, we’re all about creating moments of impact… here’s our how to:

Secret #1 Use emerging technologies to amplify engagement

Gone are the days where hundreds of people sat in an auditorium, listening to a line-up of presenters speaking at them with minimal opportunity for engagement. When attendees have the opportunity to interact with technology such as holograms, AI, intelligent automation, augmented reality and virtual reality, the event experience is amplified. Solution Entertainment adopted virtual reality technology when we created a demonstration zone with a VR station for guests to immerse themselves at the Google Cloud Security event with great affect. Remember: Immersion = connection.

4 Secrets about business events only a handful of people know / We Are Solution Entertainment

Secret #2 Be a disruptor

The key to success has to be turning completely ‘out there’ and unconventional ideas into reality. Why don’t we get Santa to abseil down the side of a building? Sure! Done. Let’s crane a Ferrari in over a big fancy mansion on Sydney Harbour. Okay! Sorted. Let’s manage 100 acts over 17 stages in four days at the Australian Grand Prix! Great idea! Let’s do it. You gotta be all in, all the time in this business. That’s what makes it so fun.

Secret #3 Use the art of theatrecraft 

Emotional connection creates memories that have a lasting impact on behaviour. When you bring the concept of theatre into the business event world, you have the capability to shift attendees and guests from one state to another, connecting the message and purpose of the event to the attendee on a transformative level. When Solution Entertainment were tasked to showcase Perth’s Optus Stadium, we activated four huge ‘surprise’ moments, which kept the audience guessing and enthralled with what was coming next! We created numerous ‘jump out of your seat’ moments which had a big impact on the emotional state of the guests.

4 Secrets about business events only a handful of people know / We Are Solution Entertainment

Secret #4 Build a physical theme around the message

This strategy is about making sure every touch point the guest has is connected to the purpose of the event. Creating an engaging environment that reinforces the brand messaging is key to the success of a business event. When we created a ‘Melbourne Festival’ for AIME’s Welcome Event, we built on Melbourne’s cultural foundations. We transformed a beautiful Art Deco venue with aerial performers, interactive food stations, and artistic contemporary dancers. Instead of guests leaving the ‘real’ Melbourne behind and stepping into a beige ballroom, they actually stepped into a more immersive and interactive version of Melbourne.

Creating a business event that has a positive impact and creates lasting behavioural change is a fine art. The event world may look like its all smoke and mirrors, but in fact it is all about strategy and substance.

4 Secrets about business events only a handful of people know / We Are Solution Entertainment

Need a hand creating your next business event? Have a chat with our team here.

Sales conference ideas to kick start 2019

A well-crafted sales event can change the trajectory of an entire company. How good would it be to start the new year with an energised, educated and revitalised sales team?

Here are some fun (and always strategic – you know us!) sales conference ideas to kickstart a new year.

1. Challenge retreat for team building

Scientific research has shown that stability is like a shut-off switch in your brain. It deactivates certain neural pathways in the brain impacting innovation and creativity. Time to get your team out of the office and out of their comfort zone, we think! A retreat that challenges attendees from start to finish is a way to not only get those neural pathways fired up but also creates situations for team bonding.

Firstly, keep everything on the down-low. Don’t let attendees know where they are going. Provide logistical information about where to meet and what to pack and that’s it. This creates a thread of discomfort about not knowing what to expect that connects the group together. They’re all in this together!

Head away and outdoors. Why? Because you’ll improve your sales team’s creativity by 50%! A study in the US found people scored 50% better on a creativity test after spending four days in nature without any electronic devices.

Create situations where attendees can work together. It may be something as simple as getting a fire started, setting up camp, crossing a river or something a little more adrenalin-inducing like abseiling down a cliff. When team members can work together in the middle of nowhere, they can certainly work together back in an office environment.

Sales conference ideas to kick start 2019 / We Are Solution Entertainment

2. Unite a team to focus on a shared goal 

Drip-feeding information to a group working towards a common goal is a simple but highly effective way to educate a team about the importance of team work. Add a little bit of fun and a whole lot of hands-on experience and you can demonstrate, in practical terms, the benefits of teams working towards a common goal.

As part of a sales conference where the objective was to unite previously splintered sales teams to focus on a combined sales target, attendees were split into groups and asked to make pasta – literally – without any information or guidelines. They were given the ingredients and the pasta maker and that was it. Confusion reigned but each group made pasta, then were brought back together to discuss what worked best for each group. Armed with that shared information, the groups were asked to go back and make pasta again…and again…and again. The physical outcome? Fabulous fresh pasta! The strategic outcome? The groups understood that when they shared information freely, each group consistently improved and performed better. Clever!

Sales conference ideas to kick start 2019 / We Are Solution Entertainment

3. Reward and celebrate achievements

Party time! Not quite. Celebrating and rewarding a sales team at a conference still needs a strategic approach.

Treat your top performers to a high-end luxury week away as a thank you for their hard work, but also weave in opportunities for them to improve their performance again and again. How does having some one-on-one time with a top entrepreneur sound? Richard Branson offers this as part of a visit to Necker Island – wow!

Creating supersonic celebration events that connect with attendees on an emotional level will always make them feel valued and appreciated. Solution Entertainment created an on-trend interactive giant playground for the after-party of Real Estate Australia’s fabulous awards event. Crown’s Palladium was transformed into a summer street party, with its very own park, pub, front gardens, water fountains and even an ice cream van! With an epic dance battle, kick ass band, awesome DJs, there was a full dancefloor from the first minute to the last!

The company celebrated, attendee’s felt appreciated and we had a whole lot of fun doing it!

Need to revitalise your sales team and performance for 2019? Have a chat with our Team here.

Sales conference ideas to kick start 2019 / We Are Solution Entertainment

Innovation in Event Design and Production: Some rules are meant to be broken

We understand there those that follow the rules, we get it. It’s safe there. You always know what you will get. No surprises. No shocks.

Then there are those who break the rules. The innovators, the disruptors, the ones who push past what people think is possible. Plenty of surprises. Those creating something no one has ever experienced before.

At Solution Entertainment, we’re all about impact. Those moments that create lasting behavioural change for our client’s audiences. And if you want to create impact, you need to do things differently.

You need to break some rules…

Rule #1: It’s all about the client

Nope! That may sound controversial, but it’s not all about the client. It’s about their audience and their target market. Every logistical, technological and design decision is made considering audience mindset. Placing the audience experience, needs, wants, behaviours and expectations at the centre of the event connects them to the brand in a much deeper way.

Innovation in Event Design and Production: Some rules are meant to be broken / We Are Solution Entertainment

Rule #2 Tell the attendees what they want or need to know

Now, this sounds perfectly reasonable. Of course a brand should tell the attendees about their product, what it does and how it does it, and why they should buy it or use it. Right? Wrong. We say show, don’t tell. Launching a new car? What would have more impact? Parking that car in an event space and having an engineer explain the inner workings of the engine? Or whisking some key influencers away to compete in an exciting car rally – think Targa Tasmania – to really SHOW and connect the influencer to the car’s performance?

Rule #3 Keep your audience comfortable

Did you know stepping out of your comfort zone increases productivity, makes it easier to deal with new and unexpected changes and improves creativity? Creating feelings of uncertainty and taking risks in a controlled environment can have a huge emotional impact on an audience.

Manufacturing an experience where audiences challenge themselves and succeed at something creates an emotional connection to an event or brand. It’s called productive discomfort and introducing it into an event journey is a subtle way to align their personal experience positively with the brand.

Of course keep everyone fed, watered and safe – we don’t want anyone at risk! But if you’re launching a new active wear range, do it at a rock climbing centre, where everyone channels their inner mountain goat and has a go at climbing. Or run orienteering challenges at a sales conference where teams are dropped at a particular starting point and need to get themselves back to a designated destination by a certain time.

Positively uncomfortable experiences can help people see old problems in a new light, tackle challenges with new energy and increase creativity. Imagine having your brand connected with those sorts of emotional impacts.

Innovation and new ideas for event design and production are second nature to our team. Have a chat with one of our event team members here.

Innovation in Event Design and Production: Some rules are meant to be broken / We Are Solution Entertainment