1. Your needs vs your wants

When thinking of your next big event, activation or campaign create a detailed document listing your NEEDS (your measurable KPI's) and your WANTS (how you want the project to look, including material items). From here you have a great platform to develop a detailed creative brief to pass on to all your suppliers. It also puts the whole project in perspective, being able to see what the most important elements are. You can identify the easily sacrificable items, against the 'must haves' to ensure a smooth project that meets all its objectives.

2. Put together a great mood board

After you think of a great idea, it's usually hard to hold on and explain all the elements that make your idea the best possible solution. Putting together a mood board will help bring your idea to life- but don't make the mistake of using images only pretty 'Pinterest' images. Use words, textures, fonts, colour swatches - colour block the different sections and be free with the image choices. Be careful not to spend too much time finding images of your exact idea. When someone else looks at your mood board, they should 'feel' what you are trying to achieve.

3. The creative brief - MAKE IT EXCITING

A regular project brief and creative brief are miles apart from being the same. Creative people think differently and are surrounded by the creative things all day, every day. They have seen it all. To you, your idea may be the best thing you have ever thought of- but chances are they have done something similar. That is why your creative briefs have to be bright, fun and exciting. Include videos, fun images and creative language in the brief will guarantee the best, and most engaging outcome from your creative team.

Product launches that connect your brand to your audience / We Are Solution Entertainment
Brad Hampel

Product launches that connect your brand to your audience

Everyone loves being a part of something new, right? People inherently get excited about being the first to touch, feel, see and experience something fresh and fabulous. A product launch should activate emotions through a positive experience. When this happens, it triggers a strong connection to a product or brand and you have yourself a

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What makes a corporate event memorable? / Solution Entertainment
Brad Hampel

What makes a corporate event memorable?

Product launches, networking drinks, an industry conference, five day exhibition, gala dinner, awards nights……the list goes on. Regular corporate do’s across the event landscape means people have been exposed to plenty of different types of events and can be forgiven if they are a little jaded when attending yet another corporate function. So what makes

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End of year celebration ideas for connection and impact / We Are Solution Entertainment
Brad Hampel

End of year celebration ideas for connection and impact

While it may be tempting to organise an end of year celebration that is just about drinking and dancing the night away, that approach may disconnect rather than engage your people. End of year events are definitely about celebration and letting one’s hair down, but a well-crafted event that connects staff to company culture, values

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Brad Hampel

Corporate Christmas Party Checklist

Welcome to the double-edged sword of planning a corporate Christmas party! It can be a whole lot of fun creating an experience that celebrates the end of the working year, yet it can also be fraught with danger. Office politics, keeping a mixed demographic of people fed, watered and entertained, and juggling budgets. So how

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Brad Hampel

Creating Event Hype in a world of Event Fatigue

Industry and social media are flooded with events and the latest launches. We know how to ensure people will love your event once they get there. But how do you get them excited about going in the first place? It appears that between the races, launches and seasonal functions, there are just non-stop events. While

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