1. Your needs vs your wants

When thinking of your next big event, activation or campaign create a detailed document listing your NEEDS (your measurable KPI's) and your WANTS (how you want the project to look, including material items). From here you have a great platform to develop a detailed creative brief to pass on to all your suppliers. It also puts the whole project in perspective, being able to see what the most important elements are. You can identify the easily sacrificable items, against the 'must haves' to ensure a smooth project that meets all its objectives.

2. Put together a great mood board

After you think of a great idea, it's usually hard to hold on and explain all the elements that make your idea the best possible solution. Putting together a mood board will help bring your idea to life- but don't make the mistake of using images only pretty 'Pinterest' images. Use words, textures, fonts, colour swatches - colour block the different sections and be free with the image choices. Be careful not to spend too much time finding images of your exact idea. When someone else looks at your mood board, they should 'feel' what you are trying to achieve.

3. The creative brief - MAKE IT EXCITING

A regular project brief and creative brief are miles apart from being the same. Creative people think differently and are surrounded by the creative things all day, every day. They have seen it all. To you, your idea may be the best thing you have ever thought of- but chances are they have done something similar. That is why your creative briefs have to be bright, fun and exciting. Include videos, fun images and creative language in the brief will guarantee the best, and most engaging outcome from your creative team.

Brad Hampel

Creating Event Hype in a world of Event Fatigue

Industry and social media are flooded with events and the latest launches. We know how to ensure people will love your event once they get there. But how do you get them excited about going in the first place? It appears that between the races, launches and seasonal functions, there are just non-stop events. While

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Brad Hampel

The Big Picture: Why ‘Tis the Season and What it Means for Your Staff

It’s no secret that this is a crazy time of year for events! At Solution Entertainment it is Christmas Party madness and we’re loving every second. We’re working on national and international end-of-years events for major corporations as well as bespoke events for smaller clients. They are all challenging and exciting in their own way

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Brad Hampel

The Events Space: What’s Trending

The events space is ever-evolving, which is what makes it so exciting! There are some things that never change though: Understanding the clients’ needs; Good food; Great drinks (of course); Entertainment that creates the right mood; and Did we mention great food?!   What’s exciting now from a customer perspective is that the industry is so much

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Brad Hampel

The Love / Hate relationship with social media

Often our clients come to us wanting to create the perfectly Instagrammable moment. But there’s a fine line between focusing on the event itself and creating a long lasting social media ripple. Inauthenticity shines through, and if you’re creating a moment just to be shared and liked rather than be enjoyed at the time, it

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Brad Hampel

10 Years in. 10 lessons I’ve learned.

Last week, Solution Entertainment celebrated its 10th birthday at Food & Desire’s new venue WHITE LANE in the CBD. There was champagne. There were oysters. There was 10-piece gospel choir. We know how to throw a party. But what was more exciting was the feeling in the room. 150 clients, suppliers, friends and family. People

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Brad Hampel

The Hottest 2017 Corporate Event Trends

1. Expect The Unexpected Forget the same old themes that you’ve seen time and time again. The creativity being injected into themes in 2017 is next level. A unique theme is a surefire way to make your event memorable for guests. Furthermore, and just as importantly these days, it will encourage guests to share pictures

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