Are you looking for ways to maximise engagement at your corporate events?
Here are three corporate event planning trends you might want to consider for your next meeting, conference, product launch or party.
1. Prime your market before starting corporate event planning
More and more event planners are testing the temperature of the market and seeing if their concept sticks before they commit to planning and launching it. For example, you might use polls and surveys to ask what your market thinks and what topics resonate to firm up the angle of your event. Just ensure you begin the planning process well in advance, especially in peak periods!
2. Keep it custom – tailor your event to your market
A small audience with high engagement trumps a larger crowd that’s off-target and less invested. Knock the socks off a smaller guest list by catering to their needs and wants, instead of trying to appeal to everyone. Knowing your guest list inside out is key to achieving quality over quantity.
3. Slice and dice it – maximise your content
Maximise your content to continue the momentum of your event long after it’s over. For example, you can turn a single video into several pieces of content if you break it up well – a blog, micro and long-form social media posts, short videos, Instagram stories and blasted out to an email list. Just to name a few! Embed a strong social media strategy and plan out content with the right look and feel, and you have ongoing marketing gold.
At Solution Entertainment, we specialise in staging corporate events Australia-wide that are engaging, on trend and tailored to our clients. If you are planning a corporate event, we would love to hear from you! Drop us a line today.